Frequently Asked Questions

Register for an account through this link. Click on ‘New Campaign’ to begin set-up.

Our ‘Guide to Campaign Set-Up’ and ‘Best Practice Guide’ will help you get the most out of your SmartMatch™ campaign.

Download your copies below:

SmartMatch™ Best Practice

SmartMatch™ Self Service Set Up 2024

There is no minimum spend requirement, we recommend spending £5k+ per month as a guide, however, you can allocate as much budget as you wish to each campaign. Our margin is included, and there's no subscription required — cancel anytime.

Our system has built-in mechanisms that ensure the budget is spent evenly throughout the campaign. These mechanisms also ensure that your campaign delivers across a range of publications rather than all on one site.

Yes, pause the campaign to update the budget.

Target any country or region on earth*. Your ads will only be served to users accessing sites from your chosen geos.

*We currently cannot target Russia or China due to Google restrictions and lack of publisher inventory.

It depends on your goals for the campaign, and which audience you are trying to target.

If you're a Bank aiming to engage a B2B audience, you might want to select the Business vertical; whereas if you’re a Travel Agency aiming to engage a B2C audience, you could benefit more from selecting the Travel and News verticals.

We recommend uploading 5+ content items, to ensure we have a good amount of content to match with publisher articles.

As a general rule of thumb more is better, and the best performing campaigns tend to have 25+ pieces of content.

We can run any content as long as we have a working URL to direct users to and with which to build out a matching profile.

If your item hasn’t automatically generated using your supplied URL, the title, content, call to action, and matching copy can be manually added or amended using the ‘Manual Upload’ function.

Yes, add or pause content items whenever you like.

Expand the right-hand menu bar to amend creative size, fonts, colours, and add a logo.

Use the bottom pullout to amend title, copy, and call to action for each creative, add or change the image, and upload any trackers.

Clicking Next will take you to your campaign Summary page where you can perform a final check, before submitting for approval.

We only support JPG and PNG images with a limit of 5 MB.

Yes, please feel free to add the string provided by your chosen tool and SmartMatch will append this to your Call To Action URL when your adverts are served.

We also support impression and click (pixel) trackers across most domains.

Enter your Billing details on the final tab in set-up, you’ll receive an invoice via email each month.

Once the campaign is live you will be able to access the reporting dashboard. This breaks down performance across key metrics by creative size, publisher, and content item.

SmartMatch relies on the strength of the contextual matches our AI deep-learning platform generates, so we do not support audience targeting being added to campaigns. Not only do we think being committed to internet privacy is the right thing to do, but SmartMatch also tends to drive better results than traditional audience targeted campaigns.

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Otherwise, please contact us.