Advertising Content Policies

Before running your Campaigns on the SmartMatch™ content amplification platform operated by Smartology Ltd (“We”, “Our”, “Us”) at (“Service”), please review these policies and ensure that all elements of your Campaign meet these requirements.

Please also review Google Ads policies.  Your Campaign must meet these policies also.

Please note that these policies, and the examples given herein, are not exhaustive and are subject to change without notice.  Please reach out to if you are having any problems or concerns that your content may fall under one of these classifications.

Campaign content is checked for compliance with these policies.  Content includes all text and images either in the advert or the content it links to.  Our staff’s interpretation of content and its subsequent classification and approval or rejection is final.

Campaign Guidelines

SmartMatch™ uses Natural Language Processing to place your advert with contextually relevant content on publisher websites.  Brand awareness, engagement through clicks and post click engagement should all be enhanced if you follow these guidelines.

  • Headlines are usually extracted from the content at the URLs you are promoting.  We recommend brief, but meaningful, titles containing keywords relevant to the content you are promoting
  • The content for the main body of your advert will be extracted from the web page at URL you supply.   By default, this will be the first few lines of the content we scrape from your URL, but can be updated by you to summarise the content of your page.   A user is more inclined to follow your advert’s links if you are saying something relevant to what they are reading on the publisher website
  • The image should reflect or complement the subject matter to reinforce the context
  • Images are limited to a maximum of 5MB
  • The page linked to from the advert must reflect, or be clearly related to, the content of the advert or you will lose the user’s trust and likely fall foul of our prohibited practices
  • If the page a user is directed to requires them to register or share details before accessing content, be clear about this in the advert

Prohibited Content

Content classified under this policy are prohibited from running through the Service.  This classification includes content that is:

  • Adult.Including full or partial nudity, sexually explicit or suggestive, dating or facilitating sexual encounters
  • Offensive.Bullying or intimidation, racial, gender or religious discrimination, hate speech or groups, cruelty, murder, self-harm, profanity or offensive language.  Anything that is hateful, discriminatory, abusive, intolerant, or exploitative
  • Inappropriate.Trade in endangered species, ads using profane language, bodily excretions, body modification.  Anything that is scary, gross, alarming, shocking, or bizarre
  • Dishonest.Extortion or blackmail, health claims or cures, hacking software or services – or repair of same, academic cheating, credit repair, pyramid schemes or counterfeit goods.  Anything that is illegal or dishonest activity
  • Addiction.Alcohol, drugs, tobacco products, vaping, recreational drugs, pipes, bongs or gambling
  • Weapons.Cutting, hacking, stabbing or slicing implements, explosives or guns.  Anything that is meant to cause physical harm to others (including animals), or promoted for that purpose
  • Cryptocurrency.Initial Coin Offerings, digital currency exchanges, cryptocurrency wallets or cryptocurrency

Prohibited Practices

Trust is important for a healthy future in advertising. To maintain this trust, we prohibit all of the following:

  • Distributing spyware, malware, or software, resulting in an unexpected experience, such as the automatic download of applications without users’ consent
  • Misleading consumer of advert by directing the individual to something other than advertised or should be reasonably expected
  • Changing content of landing page after approval
  • Insecure data collection practices
  • Collecting Special Category Data (as defined by GDPR) without the user’s express consent and not complying with all relevant data protection laws applicable in the jurisdiction in which the Data Subject resides.  This includes associating cookies, web beacons, or other tracking mechanisms with personally-identifiable information (PII) for any purpose without the user’s express consent
  • False, misleading or unrealistic claims
  • Collecting donations under false pretenses
  • False or misleading practices, such as omitting or obscuring charges associated with promotional offers
  • Propagation of rumor, unsubstantiated claims or false information about any person, product, company, or any other entity
  • Fake user comments, third-party reviews, or testimonials
  • Weight loss, money-making, or money-saving claims
  • Advertising that violates the relevant laws of the region targeted for advertising
  • Violating the rights of any third party, including any copyright, trademark, privacy, publicity, or other personal or proprietary rights
  • Political advertising and campaigning
  • Targeting or advertising to children under the age of 13 or store or solicit information from users under the age of 13
  • Websites that contain any code or script that interferes with a user’s control of the site or that contain pop-under advertisements, which open new browser windows hidden under the active window
  • Interfering with a user’s ability to return to the original referring website by clicking back in their browsers