Content & Engagement
By Clare Newman
90% OF ALL ORGANISATIONS USE CONTENT IN THEIR MARKETING EFFORTS
Content marketing is a strategic marketing approach focused on creating and
distributing valuable, relevant, and consistent content to attract and retain a
clearly defined audience — and, ultimately, to drive profitable customer action.
As shown here, there are good reasons for content marketing to feature in your marketing strategies. To ensure brands are making the most of their rich content, many are turning to SmartMatch™ to amplify the content by positioning it alongside contextually relevant articles on the World’s leading and trusted publisher sites.