A UNIQUE SEMANTIC MATCHING PLATFORM
The SmartMatch™ SaaS Self Service Platform
Smartology has designed an innovative and scalable platform which makes it accessible for clients to build relevant branded content to then advertise within approved IAB units, across desktop and mobile. The SmartMatch™ platform utilises machine learning and natural language processing to contextually match client-branded content with online articles from world-leading publishers' websites.
BUDGET / CURRENCY
With a simple & intuitive user interface, specifically target countries or regions. Omit association with negative topics via semantic brand safe keyword exclusions, plus any additional customisable keywords.
UPLOAD CONTENT URLS
EDITORIAL / VIDEO / AUDIO
ADD / PAUSE CONTENT
Copy & paste client content URLs for easy content creation. SmartMatch™ will automatically scrape and build semantic profiles for each URL submitted to match against publisher profiles.
AUTOMATE CREATIVE BUILD
CUSTOMISE CONTENT / IMAGE
ADD BRAND LOGO
ADD 3rd PARTY TRACKING
SmartMatch™'s Creative Dashboard makes it simple to edit headlines, copy and images, as well as customise to fit your brand needs. Easily implement third party impression, click, and post-click trackers.
OVERALL CAMPAIGN STATS
CAMPAIGN STATS PER PUBLISHER
CAMPAIGN CONTENT STATS
ADVANCED TREND ANALYSIS
Reporting dashboards provide overall impressions / clicks / costs per campaign and clicks per client content item.
Simplicity - How can brands promote their content quickly and easily?
Privacy - How can a privacy-first solution drive higher engagement than audience targeting?
Brand Safety - How can brands ensure exposure in trusted titles alongside brand safe articles?
Simplicity - Automate content tagging and creative build
Privacy - a cookie-free SaaS platform to contextually promote content
Brand safety & suitability - exclude sensitive topics across known premium titles
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HOW TO MAKE THE MOST OF YOUR CONTENT
SmartMatch™ campaigns can be quickly and efficiently generated using existing content, however, the
successful campaigns adopt a best practice approach.
Our Best Practice Guide outlines top tips for setting up a successful SmartMatch™ campaign and details the use of both editorial and media content.