A UNIQUE SEMANTIC MATCHING PLATFORM

The SmartMatch™ SaaS Self Service Platform

Smartology has designed an innovative and scalable platform which makes it accessible for clients to build relevant branded content to then advertise within approved IAB units, across desktop and mobile. The SmartMatch™ platform utilises machine learning and natural language processing to contextually match client-branded content with online articles from world-leading publishers' websites.

campaign management

  • CREATIVE SELECTION

  • BUDGET / CURRENCY

  • DURATION

  • GEO TARGETING

  • BRAND SUITABILITY

  • PUBLISHER VERTICAL

With a simple & intuitive user interface, specifically target countries or regions. Omit association with negative topics via semantic brand safe keyword exclusions, plus any additional customisable keywords.

Screenshot of the SmartMatch™ Platform's 'Basic Info' screen, where you manage key aspects of the campaign setup.

content management

  • UPLOAD CONTENT URLS

  • AUTOMATED  TAGGING

  • EDITORIAL / VIDEO / AUDIO

  • CONTENT SHOWCASE

  • ADD / PAUSE CONTENT

Copy & paste client content URLs for easy content creation. SmartMatch™ will automatically scrape and build semantic profiles for each URL submitted to match against publisher profiles.

Screenshot of the SmartMatch™ Platform's 'Content' screen, which is where you upload content URLs.

dynamic creatives

  • AUTOMATE  CREATIVE BUILD

  • CUSTOMISE CONTENT / IMAGE

  • CUSTOMISE CREATIVE 

  • ADD BRAND LOGO

  • ADD 3rd PARTY TRACKING

SmartMatch™'s Creative Dashboard makes it simple to edit headlines, copy and images, as well as customise to fit your brand needs. Easily implement third party impression, click, and post-click trackers.

Screenshot of the SmartMatch™ Platform's 'Creative' screen, showing a preview of the dynamic creative.

reporting

  • OVERALL CAMPAIGN STATS

  • CAMPAIGN STATS  PER PUBLISHER

  • CAMPAIGN CONTENT STATS 

  • ADVANCED TREND ANALYSIS

Reporting dashboards provide overall impressions / clicks / costs per campaign and clicks per client content item.

Screenshot of the SmartMatch™ Platform's reporting dashboard, which shows various performance metrics
The Challenge

Simplicity - How can brands promote their content quickly and easily?

Privacy - How can a privacy-first solution drive higher engagement than audience targeting?

Brand Safety - How can brands ensure exposure in trusted titles alongside brand safe articles?

The Solution

Simplicity - Automate content tagging and creative build

Privacy - a cookie-free SaaS platform to contextually promote content

Brand safety & suitability - exclude sensitive topics across known premium titles

HOW TO MAKE THE MOST OF YOUR CONTENT

SmartMatch™ campaigns can be quickly and efficiently generated using existing content, however, the most successful campaigns adopt a best practice approach.
Our Best Practice Guide outlines top tips for setting up a successful SmartMatch™ campaign and details the use of both editorial and media content.

Download our content guide here

The Creative Is The Story.
Make It Count.

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