Smart Ads, Strong Impressions: Contextual Advertising & Big Tech
Amid global scrutiny, big tech companies are under pressure to address consumer and investor concerns about market dominance, monopolistic practices, and privacy issues. With new legislation and fines on the horizon, it’s vital for big tech to highlight the positive societal impacts they bring, showcase self-regulation efforts, and respond to criticism effectively. SmartMatch™ helps by strategically positioning thought leadership, reports, and policy content alongside contextually relevant articles in trusted publications, reaching the right audiences at the right time.
In the cybersecurity realm, companies face a different challenge: educating consumers on the growing threat of cyberattacks. By sharing insights on cybersecurity risks and protective solutions, they can empower users to reduce vulnerabilities. SmartMatch™ enables these companies to position educational and product content in contextually relevant spaces across top publications, driving awareness among both B2C and B2B audiences.