Insights
Contextual Advertising
14/11/2024
By Bella Bruschini
This blog will delve into the implications of the advertising world relying less on cookies, explore the evolving strategies...
Technology
10/10/2024
By Dr. Claudiu Mihăilă, PhD
At Smartology, we're committed to delivering highly relevant, brand-safe...
Contextual Advertising
Behavioural vs. Contextual targeting: What you need to know
12/09/2024
By Sara Mustafa
In the ever-evolving realm of marketing, contextual advertising has been an essential piece of the puzzle, with its roots woven into the fabric...
Contextual Advertising
CONTEXTUAL ADVERTISING UNVEILED: UNDERSTANDING THE BASICS
21/02/2024
By Sara Mustafa
In the ever-evolving realm of marketing, contextual advertising has been an essential piece of the puzzle, with its roots woven into the fabric...
Privacy & targeting
‘PRIVACY FIRST’ WILL BE THE NAME OF THE AD TARGETING GAME IN 2024
07/02/2024
By Mark Bembridge
In Ciesco’s M&A Review, Smartology CEO and Founder, Mark Bembridge, featured as a Guest Editor and discusses how ‘Privacy first’ will be the name of the ad targeting game this...
SMARTOLOGY
21/07/2023
By Sara Mustafa
This June key members of Smartology, Mark Bembridge, CEO, and Jonny Genese, CSO, were able to join in...
Content & Engagement
01/06/2023
By Mark Bembridge
During an insightful IAA UK Digital Transformation event in March, an attendee commented that content led advertorials and contextual advertising have been around since the start of the online advertising industry and were...
Contextual Advertising
07/09/2022
By Patrick McNicol
Smartology has partnered with IAB UK to help produce “How to Harness the Power of Contextual Targeting”, a...
Technology
27/01/2022
By Clare Newman
In August 2019, in a bid to replace third party cookies Google announced a new initiative to enhance privacy on the web – the Privacy Sandbox.
Technology
06/10/2021
By Dr. Claudiu Mihăilă, PhD
When people are talking about AI, it is Deep Learning and its derivatives that are at the heart of the most exciting and smartest products, and Smartology’s SmartMatch™ SaaS platform has ‘smart’ as its...
Content & Engagement
05/10/2021
By Clare Newman
We know brands are investing in content now more than ever. As referenced in the Harvard Business Review article, “10 Truths About Marketing After the Pandemic”...
Smartology
11/08/2021
By Clare Newman
Introducing Damian Gilmurray, Lead Software Engineer at Smartology. Skilled and experienced, Damian has been a key contributor to...
Brand Safety
21/07/2021
By Clare Newman
In the face of this chaos, each individual advertiser needed to become shrewd about how to run campaigns suitable to its brand identity during a historic historic moment when a large…
Content & Engagement
07/07/2021
By Clare Newman
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content...
Content & Engagement
07/07/2021
By Clare Newman
Organisations are investing more in content marketing. Some outsource, some produce in-house, but either way promoted via the right channels, these content items can drive real...
Contextual Advertising
07/07/2021
By Clare Newman
Marketing budgets are on the rise, and for good reason. Research by the CMO Council found that 65% of marketers plan to increase their budgets in 2021...
Contextual Advertising
09/06/2021
By Mark Bembridge
Ever since the mid-nineties when Netscape launched an early version of its Mosaic browser incorporating the first ‘cookies’, tracking user...
Contextual Advertising
09/06/2021
By Mark Bembridge
Privacy online is coming of age and contextual targeting is helping. In the opening paragraph of his March 3rd Google blog, David Temkin sets...
Ad Tech News
20/08/2020
By Raina Roberts
At Smartology, privacy and innovation are a big part of our company ethos and are at the forefront of everything we do. Our cookie-free contextual ad-serving solution, known as...
Case Studies
Financial Services
20/11/2024
This case study explores how SmartMatch™ empowers financial institutions to reach target audiences with branded content and thought leadership.
Technology
13/11/2024
This case study explores how SmartMatch™ enables tech companies to position educational and product content in contextually relevant spaces.
Energy
11/11/2024
This case study explores how SmartMatch™ supports energy innovators in reaching global decision-makers by delivering thought leadership.
Reports & Guides
GUIDE
12/10/2021
Download the complementary ‘Guide to Effective Content Marketing’ and understand all the issues faced by brands, top tips as to how these can be avoided and ways to harness the opportunities.