Contextual advertising is a strategy that ensures display ads align with webpage content, increasing the relevance of the ad placement.
Take for instance a user reading an article about sustainability, based on the topic, contextual ads can show them content related to renewable energy or a subscription to a sustainability newsletter. Since the content of the ads is related to the content the user is reading, the targeting strategy is called contextual.
Brand safety
SmartMatch™’s powerful brand safety mechanism automatically excludes sensitive content, ensuring your ads appear in the right context every time. Fully customisable, it solves the challenge of scaling brand-safe content distribution.
Powered by advanced LLMs, our technology understands meaning at a granular level, enabling smarter, contextually relevant placements that protect your brand and enhance performance.
With SmartMatch™, you gain the confidence to scale safely, maintaining full control without compromising on reach, quality, or efficiency.
Cost efficiency
SmartMatch™ delivers cost-efficient performance by driving up to 95% higher post-click audience engagement than competitors.
In a landscape where marketers face rising pressure to prove ROI and engage audiences effectively, SmartMatch™ provides a measurable, accountable solution. It maximises the value of owned and earned content, helping brands meet organisation targets with clear, performance-driven results.
SmartMatch™ enables you to maximise impact within your budget.
Control
In a volatile media landscape, SmartMatch™ gives brands the tools to stay agile and in control.
Our dynamic ad units allow clients to update content in real time, enabling rapid response to emerging stories and trends.
SmartMatch™ helps you to own the conversation, shape the narrative, and maintain control, even in fast-changing, high-stakes environments.
SmartMatch™ packages
SmartMatch™ Auto
Extensive creative customisation abilities via our SmartMatch™ Creative Suite
Overlay brand exclusion lists with our in-built brand safety mechanisms
Full campaign autonomy - choose budget, publishers, dates, geo-targeting, and content
Access to our reporting dashboard, allowing you to monitor delivery and engagement
Customisable range of publisher verticals
Add impression, click, and 3rd party tags in addition to SmartMatch™’s in-built tracking
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SmartMatch™ Pro
Work with our in-house design team to create bespoke templates
Overlay keyword targeting with SmartMatch™ technology
Dedicated account management via our customer success team
Real time trouble-shooting and optimisation recommendations
Access our range of additional premium publishers and integrated deals
Enhanced tracking capabilities