Product update from the Chief Product & Technology Officer
February 2025
We have big plans for our flagship product in 2025, so I'm thrilled to announce our SmartMatch updates for January and highlights of updates you can expect to see during Q1.
We are committed to continually enhancing SmartMatch's capabilities to deliver even more value to our customers. If you have any suggestions for how to make the leading contextual advertising platform even better, I'd love to hear from you. Please get in touch with me directly at cpto@smartology.net.
Key product updates:
Showcase:
Increasing the creative panel, means an improved experience while perfecting your creative's branding and for colleagues reviewing and approving the creative designs and content before launch.
Reporting dashboard:
We've listened to your feedback on using and interacting with the data from your campaigns. We've consolidated and reordered the data for greater usability and context, adding a content filter and improved graphs to help you focus on what to optimise and when.
Scheduling content:
You no longer need to log in, add content and publish it out of hours for announcements or time sensitive content. Add your content, have it approved and set an embargo on it. With this feature, you can control when content is added to your campaign and importantly when it stops being served.
SmartMatch Creative Studio:
We've expanded the controls you have to better align with your branding guidelines. With new layouts and design control, a SmartMatch Auto campaign creative can now achieve what was only previously achievable using our SmartMatch Pro Custom Creative Design service.
Look ahead at Q1 2025:
- Collaboration: Expanding our suite of collaboration features to include editing privileges for your chosen collaborators. Where a team divides responsibilities for content, creative and tags, you will be able to share with multiple collaborators who can manage the campaign in the same way you do.
- Reporting: Combine data from multiple campaigns into one and download for analysis in your favourite tools.
- Trackers: Extended third party trackers support for SmartMatch Auto customers.
- Publisher optimisations: Publisher verticals provide curated inventory for a particular goal, giving you reach to your target audience. For optimisation or other reasons, we'll give you the ability to exclude a publisher from your campaign.
- In campaign optimisations: It will soon be possible to make changes to your campaign without approval delays. Your change will be pushed to our ad servers automatically.
I'm confident that these updates will further solidify SmartMatch's position as an indispensable tool for your business' marketing objectives. I look forward to seeing how you use these enhancements and welcome your continued feedback and suggestions.