03/04/2025
Product Releases

Product Releases April 2025

April 2025

At Smartology, we're committed to continuously evolving our SmartMatch SaaS advertising platform. This month, we're excited to unveil a suite of powerful features designed to enhance collaboration, streamline reporting, and provide unprecedented control over your advertising campaigns.

Collaboration Expansion

We've enhanced our collaboration features with new editing privileges this month. Teams can now seamlessly share access with multiple collaborators, where responsibilities are divided across content, creative, and tags to enable comprehensive team-wide campaign management with greater ease and flexibility.


Reporting Improvements

Our powerful new reporting tool introduces enhanced data management capabilities. Users can now combine and download comprehensive reports not only from campaigns they've created but also from campaigns that have been shared with them. This feature provides unprecedented insight into campaign performance and streamlines data-driven decision-making.


Publisher Optimisations

We've expanded publisher vertical controls to provide more strategic campaign management. Teams now have greater flexibility in campaign targeting, with the ability to exclude specific publishers and implement more precise optimisation options.


Third-Party Tracker Support

Our expanded tracker compatibility offers broader support for third-party tracking platforms for our Auto users. We encourage you to contact our support team if you require a specific tracker not currently available.


Live Campaign Optimisations

Campaign management has been transformed with our latest update. Users can now make instant changes without approval delays, with automatic updates pushed directly to our ad servers. This real-time modification capability ensures maximum agility and responsiveness in your advertising strategies.


We Value Your Feedback

Your input is crucial to our continued improvement. If you have suggestions, comments, or ideas about our platform, please get in touch with our team.

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