We’re pleased to introduce Upload Your Own Creative, a new way to launch campaigns faster, stay on-brand, and scale smarter with SmartMatch™.

This flexible new feature gives you greater control over how your campaigns look by allowing you to upload your own pre-designed creative assets directly into the platform.

Why we built it

Many clients already have in-house design teams or agency-created assets. SmartMatch™ now allows you to leverage these assets across all your marketing functions by allowing you to upload assets directly to our platform. No extra steps. No need to recreate assets. Just a quicker path to launch.

Upload Your Own Creative makes custom asset uploads available to everyone. It helps you stay consistent, move faster, and run contextually placed, intelligently targeted campaigns without unnecessary design rework.

How it works

As part of our updated campaign setup flow, you can now choose how to manage creative assets using the new Creative Type Selector:

• Upload Your Own Creative: Upload custom-designed assets from your team or agency

• Creative Studio: Use our built-in tools to generate high-performing creatives directly in SmartMatch™

Uploaded assets are stored in the newly renamed Media Assets tab. This central library makes it easy to manage, update, and reuse content across campaigns.

What makes this different

• Launch campaigns faster by reusing existing visuals

• Run SmartMatch™ campaigns alongside your other marketing activity without redesigning assets

• Automatically serve your ads in the most relevant, brand-safe environments

Whether you're launching something new or scaling an always-on campaign, SmartMatch™ fits seamlessly into the way your team already works.

Upload Your Own Creative is now live in your SmartMatch™ account. Try it now.